Juno - A Positive or Negative Affect on Teenagers Essay

In 2007, Fox searchlight released Juno in Canada and United States of America as a comedy-drama directed by Jason Reitman. The film became hugely successful earning Academy Award for Best Original Screenplay and Oscar nominations: Best Picture and Best Actress for Ellen Page (Juno-film: www.wikipedia.org). The film written by Diablo Cody depicts a story of female character name Juno MacGuff, with an unexpected pregnancy leading her into an adoption rather than an abortion. The decision leads remarkable change of her surrounding life in family and school. As the movie received numerous positive feedbacks, but the movie also portrays controversial issues such as rational decision of pro-life vs. pro-choice, consequence of unprotected sexual†¦show more content†¦For the sake of the story, it had to lean towards pro-life; however, the interpretation depends individually by either, seeing it as half-full or a half-empty. The film portrays unrealistic setting of abortion clinic in a comical way. The front desk clerk had a look of heavy metal fanatic with all the piercing on the face and unfriendly attitude. Because of that initial setting Juno gets nervous, followed by indifference by people in the waiting room resulting hastily retreating from the clinic without any consultation with the doctor properly (Reitman; NYT). If the viewers watch it as entertainment purpose, it’s funny with visual and attitude exaggeration of the scenes. Unfortunately, shown in school for educational purpose, in sex-education class as an example, it symbolically raises the issue of pro-choice as uncivilized and fails to cover the importance of consultation in proper procedure. Getting pregnant is a critical issue alone, but this movie takes the issue one step further and brings a question of an abortion or an adoption. Juno decides not to go through with abortion, and luckily the whole movie falls into the right place at the end (Reitman). However, this is not the case in r eal life. The film needed to focus on pro-life for the transition of the movie, but the depiction leans too much towards one side for the movie to be used as school curriculum. To focus more the movie Juno lacks depiction ofShow MoreRelatedAnalysis Of The Movie Juno Essay2500 Words   |  10 PagesMueller Case: Juno is a 16 year old who is in her junior year of high school. She is raised in Minnesota and lives with her father and step-mother. Juno and her friend Paulie Bleeker have a one-time sexual encounter which resulted in Juno becoming pregnant. When Juno realizes that she is pregnant, she confided in her best friend Leah to help her make a decision regarding the pregnancy. Whether she should keep the baby, abort it or give it up for adoption. In the beginning of the movie, Juno has set herRead MoreTeen Parents And The Teen Parent2737 Words   |  11 PagesBeing raised by a teen parent doesn’t hurt the children, because age doesn’t affect parenting skills, more people help the teen parent raise the child, teen parents have a better chance of being closer to their child.Age doesn’t affect parenting skills because it’s about making the right choices and setting a good example.More people help the teen parent raise the child because the parent is still young, their and school and the way the economy is they need to still settle themselves but they canRead MoreAge Doesn t Affect Parenting Skills2700 Words   |  11 Pagesparent. Having a child while you are young can change your life and make you a better person. Being raised by a teen parent doesn’t hurt the children, because age doesn’t affect parenting skills, more people help the teen parent raise the child, teen parents have a better chance of being closer to their child. Age doesn’t affect parenting skills because it’s about making the right choices and setting a good example. More people help the teen parent raise the child because the parent is still youngRead MoreEssay on Teen Pregnancy2594 Words   |  11 Pagesâ€Å"Each year in the U.S. almost one million teenagers become pregnant--at enormous costs to themselves, their children, and society†. (Pregnant Teen Help, Teen Pregnancy Statistics) Some would argue that teen pregnancy is all glorified. Other individuals would protest that it is too influential. Teen pregnancy is a rising social problem in the United States and among other countries. Teen pregnancy is now being publicized as multi media corporations, with shows such as â€Å"16 ump; Pre gnant†, â€Å"Teen Mom†Read More Teen Pregnancy in the United States Essay2801 Words   |  12 Pagesâ€Å"Each year in the U.S. almost one million teenagers become pregnant--at enormous costs to themselves, their children, and society†. (Pregnant Teen Help, Teen Pregnancy Statistics) Some would argue that teen pregnancy is all glorified. Other individuals would protest that it is too influential. Teen pregnancy is a rising social problem in the United States and among other countries. Teen pregnancy is now being publicized as multi media corporations, with shows such as â€Å"16 Pregnant†, â€Å"Teen Mom†Read MoreTeenage Pregnancy in Malaysia5374 Words   |  22 PagesInteractions with larger societal processes influence the individual, and vice-versa. It is through interaction that humans develop a concept of larger social structures and also of self-concept. Society affects behaviour through constraints by societal norms and values. Self-conc ept also affects behaviour. The symbolic-interaction approach has the roots in the thinking of Max Weber (1864-1920), a German sociologist who emphasized the need to understand a setting from the point of view of the peopleRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pagesforethought as to how the MSCC might develop a comprehensive plan to use information for the future. Wilson, too, recognized the value of information systems to an organization in the business of gathering, analyzing, and using information to affect legislative outcomes. 13 Word Processing Record Maintenance Legislative Services Online Publications List Processing Label Generation Database Management Financial Controls Conference Registration Seminar Registration Billings/Invoicing

Critical Discussion Of Text - 1466 Words

Critical Discussion of Text That Bird has My Wings is a book written by Jarvis Masters, an inmate currently on death row in San Quentin. He is on death row for the murder of a prison guard. The court convicted three inmates of being responsible for the guard’s death. However, Masters was the only one sentenced to death. He was not even in the same area of the prison when the guard was killed, but they said he sharpened a piece of metal that was used to kill the guard. This book details Masters life from the time he was born until serving on death row. Masters goal of his book is to show what happens to children who experience a â€Å"painful, violent life†(273) Masters was thrown into the foster care system early in life. His mother was â€Å"the biggest heroin users and dealers in Long Beach, California.†(2) People were always dropping by their house to get their heroine fix. Sometimes his mother would disappear for a few days, leaving Masters and his three siblings to fend for themselves. This eventually got the attention of child services. All four children were put in foster homes and split up. Masters was put in a home with a loving, older husband and wife, Mr. and Mrs. Prockses. They nurtured him, loved him, and made him feel like he could achieve anything. Since they were old, and Mrs. Prockses health was declining, he was sent to a different home. At the new home, Mr. and Mrs. Dupont seemed nice when Jarvis and his caseworker met them. Within hours of beingShow MoreRelatedCritical Reading Reflection1081 Words   |  5 Pages Through the course of American Literature, my limited writing, critical reading, and discussion skills have developed. As I am challenged in all the previous sections mentioned I, am forced to further my skills in order to acquire decent grades. The rigorous nature of this class has pushed my comfort zone as has caused a positive shift in both of my critical reading skills and my writing. Consequently, this push has made me more, but not entirely, comfortable with a burdensome English based courseRead MoreConstructing Meaning Essay1124 Words   |  5 Pagescomparison and contrast Payne Gainey text Tsui text Description in my own words Evidence from the text (include direct quotes and page numbers) Description in my own words Evidence from the text (include direct quotes and page numbers) Explicit meaning The goal of the article is to provide instructors with a variety of strategies for engaging students to participate in classroom controversial discussions and enhancing their critical thinking skills at the collegiate levelRead MoreManuscript Text Or Running Head1672 Words   |  7 PagesManuscript text. In order to maintain anonymity during the peer-review process CCN requires that the author’s name or institution are not included in the manuscript text or running head (AACCN, 2015). An initial literature search was conducted to retrieve resources that where used to examine the topic and develop the outline of the manuscript text. An explanation of the literature search is discussed further below. Upon conducting the literature search, the resources were examined for main themesRead MoreAn Aversion to Reading in Disliking Books by Gerald Graff Essay709 Words   |  3 Pagesto quite relate, much less, enjoy the text. It wasn’t until his junior year he was finally abl e to find the spark he had been lacking all these years. It was over the controversial ending of The Adventures of Huckleberry Finn. Some of the critics believe the story really ended when the boys basically stole Jim away and other believed it was actually when they learned that Jim had already been freed. Finally realizing that â€Å"reading and intellectual discussion might actually have something to do withRead MoreThe Stages Of Critical Thinking1511 Words   |  7 Pageslearning outcomes segmented into three categories of Critical Thinking, Written/Oral Communication and Shared Inquiry, serving as reflective tools to aid in identifying the progress of my learning journey, while participating in Seminar 102: Western Tradition I. Of the thirteen learning outcomes provided, I will describe the progression of my learnings through the lens of Shared Inquiry learning outcome: Pursue new and enriched understandings of the texts through sustained collaborative inquiry. This particula rRead MoreHSC English Advanced Course Module B: Critical Study of Texts1532 Words   |  6 PagesAdvanced course Unit of Work Module B: Critical Study of Texts Year: 12 / Stage: 6 Prescribed Text: Shakespearean Drama SHAKESPEARE, William, Hamlet, New Cambridge Shakespeare, Cambridge University Press, 2003; or Cambridge School Shakespeare, 2006) Duration: 8 weeks Syllabus Outcome: H1: A student explains and evaluates the effects of different contexts of responders and composers on texts. H2A: A student recognises different ways in which particular texts are valued. H4: A student explainsRead MoreAeneid Reflection1408 Words   |  6 Pagesshared inquiry, critical thinking, seminar specific learning outcome, instructor specific learning outcome, and written and oral communication. Out of these five goal categories, I have improved the most in shared inquiry, more specifically, in the learning outcome: â€Å"Pursue new and enriched understandings of the texts through sustained collaborative inquiry.† At the beginning of this semester, I found it somewhat difficult to pursue new understandings of the texts through the discussions we had in classRead MoreYolo1583 Words   |  7 Pagesstudents will have the opportunity to learn and appreciate the cultural heritage that is articulated from each literary text. II. Course Objectives: At the end of the semester, the students should be able to : 1. read and understand representative literary texts from various continents in the world. 2. analyze literary texts using the various approaches in literature. 3. employ critical thinking skills. 4. appreciate the cultural heritage exhibited in each literary piece. 5. acknowledge the literary meritsRead MoreAnalysis Of The Book Refuge By Jackie French1526 Words    |  7 PagesThe text chosen for this unit id the book Refuge by prominent Australian writer Jackie French (2013). Refuge follows the story of Faris, a young refugee feeling from his homeland with his grandmother to Australia. On the dangerous boat journey from Indonesia to Australia, they encounter a terrible storm where Faris falls unconscious and wakes up living his dream life in Australia. However, he has no recollection of how he got there. Whilst on the beach, he meets a strange group of children all fromRead MoreCritical Review of â€Å"Theology: the Basics† Essay983 Words   |  4 PagesCritical Review: Theology; The Basics By: Luke Knoll Survey Of Christian Beliefs Kerry Pretty Pacific Life Bible College Theology: The Basics; Critical Review As Christians we often believe certain things simply because it’s what our parents and the people around us believe. We often go about our Christian walk without ever giving thought or reason to why we believe what we do. The world of Christian Theology is a place where Christians can find answer to the ‘what and why’ of Christianity

Black and red drum Essay Example For Students

Black and red drum Essay Have you ever been fishing before? Not fishing based on lucky casts with worms or a bobber but fishing based on knowledge of what the fish do under the waves. Ive been interested in fishing since the beginning of my time here on earth. Fish fascinate me, and catching them on rod and reel excites my inner primal being. I chose this topic to get into the mind of the fish I aim to catch. I already know much about my quarry. I know that Red Drum come in from the ocean to spawn in salt water back bays. I know that Black Drum eat stuff off the ocean bottom. I also know that Red Drum get caught by anglers during their search of spawning territory. These are the few facts I know about Drum. I want to learn much more. I want to learn enough to be called Ryan the Drum slayer. I wonder where drum go while in open ocean? I wonder where Drum spawn and why they spawn there? I wonder how big the biggest Drum ever caught is? These questions and many more encircle my head. I hope in reaching up and s natching a circling question, then answering it, I can become the greatest fisherman in the world. What is the scientific name of the Red and Black Drums? Well this answer is easy. The Red Drums scientific species name is Sciaenops ocellatus.(Red Drum in Texas). The Black Drums scientific species name is Pogonias cromis. (Black Drum in Texas). Where exactly do the fish live? The Black Drum is found in the Western Atlantic Ocean from Massachusetts coasts to Southern Floridian coasts. The Black Drum is found across the Gulf of Mexico an into North Mexican shores. The Black Drum rarely is found North of New Jersey (Schaltz, Ken Black Drum). Red Drum are found in the western Atlantic Ocean. They inhabit the coastal waters from the gulf of Maine to the Florida Keys and all of the gulf coasts to Northern Mexico. (Schaltz Red Drum). The Red drum are an estuarine-dependent fish that morphs into an oceanic fish later on in life. It can be found in brackish water or saltwater. It can be swimming above sand, mud, or weeds. It is found in weeds of shallow inlets, bays, tidal passes, bayous, and estuaries (Schaltz Red Drum). Why the drum head out of their sheltered bays and into the ocean is a mystery. What is known is that Red Drum grow up in Estuary waters. They grow fairly swiftly and around age four weighing ten to fifteen pounds t hey leave the shallow waters for the open ocean of either the Atlantic or Gulf. (McNally, Bob). Why do Black and Red Drum live where they do? It is not known why Red Drum head out into the ocean. It is a mystery to scientists. Juveniles are routinely caught offshore. This defies what some scientists believe to be true. Thus, when it comes to explaining why Red Drum live where they do scientists know about as much as the fishermen who catch Red Drum in different areas (Moore, Chester). What exactly do Black and Red Drum eat?The Red drum eats a multitude of things. It is somewhat like me. It enjoys the finer things, specifically crab. As a young pup, Juvenile Red drum develop a taste for small crabs, shrimp, and marine worms. As the Red drum matures he moves on to larger more filling morsel. He preys on larger crab, shrimp, and fish (Moore). Now the Black drum, like his brother, has very good taste in seafood. He, as a young pup, likes to slurp up marine worms, shrimp, small crab, and small fish. Once Mr. Black drum gets older he chows down on Blue crabs, Shredder crabs, shrimps, oysters, and squid (Rod and Reel.com, Inc) How do Black Drum and Red Drum eat? The Red Drum eat with their mouths like most normal fish. They dont have much for tongues and taste buds but thats ok because there brains are too small to grasp the concept of tastiness. The Red drum feed in two noticeably different patterns. The first method of nourishment is for the Red drum to hide behind structure such as weeds, wrecks, downed trees, reefs, and holes, then when a baitfish swims past the Red drum jump out and ambush the poor critter. Also Red drum gather in schools near surf or reefs. The school of Red drum feed on other fish and all the while having some protection from predators (Red Drum). The second way drum eat is by using their down turned m ouths to vacuum food up off the bottom of the sea. If these feeding drum are in shallow water, their tails can sometimes be seen protruding out of the surface of the water (Red Drum). Career Resilience Essay Why do Black and Red drum migrate the way they do?Red drum dont really migrate, but Black drum do. The Black drum migrate in order to find better food and habitat. How long do Black and Red drum live? The Red drum are alive for a decent amount of time. They live longer than a dog or cat. They commonly live for twenty five to thirty five years (Florida Fish and Wildlife Conservation Commission), but just like we humans have some 115 year old dude, the Red drum has an anomaly. The all-tackle word record Red drum was reportedly 53 years old (Schultz). That is one old fat fish. Black drum live a similar amount of time. Some Black drum age studies have been done and these studies usually estimate Black drum age at over 40 years although one crazy crew in Florida estimated a max age of 58 (Horst)How large do Black and Red drum get?The Red drum in the Atlantic get a little bit larger than the drum in the Gulf of Mexico. The largest drum ever caught was a ninety four pound monster off the cost of North Carolina. The largest Red drum caught in Florida weighed fifty one pounds, and was caught in Sebastian Inlet in 1983. (Florida Marine Research Institute). Now our friend the Black drum grows to a larger size than his brother Red, the Texas state record is a behemoth fish of seventy eight pounds (Black drum in Texas). The world record was caught out of Delaware and was a fish of one hundred and thirteen pounds (Black drum). Now in Virginia a massive Black drum was raised out from the depths. This creature rivaled the world record. It weighed one hundred and eleven pounds and was caught out of Cape Charles in 1973 (Coates, Charles). Are there any fishing tournaments for any of these species? If so, what are they?What are the best fishing tactics for each?Where are the best areas of angling?What is the largest fish caught by and angler? For the answer to this question I called up a fishing guide. I called Captain Rick Hiott at his fishing charter office in Charleston, South Carolina. Rick has been fishing all his life, growing up in Charleston. He got into the guiding business with some prompting from a friend who said he is a good fisher . He guides using a 21 ft Baycraft boat. The largest fish he has been a part of catching is a 47 inch 45 pound Red drum. He caught this fish at Grillage off of Solivans Island. Red drumll bite on anything. I fish em on bottom in about 25 to 40ft. For rigging I use 20lb braided line tied to an 80lb leader with a Carolina rigged Blue Crab, said Hiott. When describing how Red drum fight once hooked Hiott said, Its a good hard pull, not a long fight though. When asked whether a Red drum, once hooked, more resembled being hooked to a sports car or a train, Hoitt said, A train. Works CitedBlack Drum. 1 Nov. 2004. Discover the Outdoors.com, Inc. 1 Nov. 2004 . Black Drum. 6 Oct. 2003 Fisheries Service / Maryland Department of Natural Resources. 1 Nov. 2004 . Black Drum. 1 Nov 2004. 1 Nov. 2004. Black Drum in Texas. 29 Oct. 2004. Texas Parks and Wildlife. 29 Oct. 2004 . Coates, Charles. Beating the Drum: Virginias Saltwater Best Bet. Virginia Game Fish Magizine. (2003): . Florida Marine Research Institute. Red Drum. 8 Oct. 2004. Florida Fish and Wildlife Conservation Commission. 8 Oct. 2004 . Horst, Jerald. Drum, Black. 1 Nov. 2004. RodandReel.com. 1 Nov. 2004 . Moore, Chester. Life of the Redfish. 2002. Texas Fish and Game Publishing. 30 Oct. 2004 . Red Drum. 8 Oct. 2004 Discover the Outdoors.com, Inc. 8 Oct. 2004 . Red Drum in Texas. 29 Oct. 2004. Texas Parks and Wildlife. 29 Oct. 2004 Schultz, Ken. Fish of the Week- Black Drum. Field and Steam Nov (2004): 28 Oct. 2004 . Schultz, Ken. Fish of the Week- Red Drum. Field and Steam Nov (2004): 28 Oct. 2004 .

Singapore Airline

Introduction Overview of the Company Singapore Airline (SIA) is a widely recognized and celebrated brand name in the air transport industry for over 50 years. This is attributable to its route network that covers over 90 cities in more than forty countries and up to date air transport system.Advertising We will write a custom research paper sample on Singapore Airline specifically for you for only $16.05 $11/page Learn More In addition, SIA is a member of the Star Alliance which has increased its global presence to roughly 140 countries. All in all, the company’s strong brand name is mainly attributed to its excellent customer service (Singaporeair.com, 2013). For nearly four decades since SIA was detached from Malaysian Airway Limited it has continued to grow rapidly to become a world class airline. Experts attribute this to the company’s values and culture. Singapore Airline has impressed many people due to its creativity, diversity and c onstant growth. In addition, the company has been able to meet customers demand as well as gaining competitive advantage in both local and international market (Singaporeair.com, 2013; Ayob, 2004, P. 2). However, the journey has never been smooth throughout. The company has experienced numerous challenges both internal and external. The most notable predicament was the Asian economic crisis created by the outbreak of the SARS virus in 2003. The crisis forced the company to cut down wages and lay-off nearly 500 workers. As a matter of fact, this was considered as the largest number of employees to be ever laid-off in the company’s history. As a result, the relationship between the top management and the labor union started to worsen (UK Essays.com, 2012). So as to attain a world class status SIA went through the following chronology: SIA was established in 1947 under the name Malayan Airways; in 1963, SIA was rebranded to Malaysian Airways owing to the formation of the Malaysi an Federation.Advertising Looking for research paper on aviation? Let's see if we can help you! Get your first paper with 15% OFF Learn More The name was later changed to Malaysian-Singapore Airline when Singapore became independent; in 1972, the company acquired the current name when it splits up from Malaysian Airways. In 1986, the girl wearing sarong kebaya (the company’s famous logo) was born. The young elegant, friendly and kindhearted girl on the SIA’s famous logo represents the culture that the company forever wants to devote to its customers (Singaporeair.com, 2013). From 1990 to 2001, the company purchased 178 aircrafts and expanded its route networks extensively. In 2004, Singapore Airline broke a world record by launching the longest ever commercial flight from Singapore to Los Angeles and New York. In 2007, SIA broke another world record by purchasing the largest passenger plane-A380. At the moment, SIA’s route networks spans more than 90 destinations and nearly forty countries. In addition, the company has the most modern fleet in the industry and dominates the South East Asian market (UK Essays.com, 2012). SWOT Analysis of the SIA SWOT analysis is an instrument that is often used to assess an organization and the environment. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is commonly used in business studies to explore the existing conditions in order to come up with possible solutions or strategies of addressing both internal and external challenges (OCBC Investment Research, 2011, p. 11). In this case, SWOT analysis will focus on Singapore Airline. The main objective of the analysis is to have firsthand experience of the problems facing the company and gain knowledge concerning probable developments and potentials. Strength and Weakness The main foundation of any company is their staff (Kotler, 2001, p. 6). SAI boasts of highly trained and disciplined personnel whos e main focus is passengers comfort and satisfaction. Service quality and customer satisfaction have always been the core of SAI as enshrined in its vision and mission statement. The company has managed to achieve all these because of its highly competent staff, which includes the pilots and mechanics.Advertising We will write a custom research paper sample on Singapore Airline specifically for you for only $16.05 $11/page Learn More This has benefited both the company and the customers. For instance, SIA’s service quality has attracted other users like institutions, tourism sector, VIPs among others. In addition, the company also has state of the art training facility for its human resource (OCBC Investment Research, 2011, p. 11). SIA is a well established airline with a very sound background. The company has always remained profitable despite of numerous challenges both internally and externally. Most of the company’s profits have always been invested back to expand the business. In addition to the strong financial base, SIA also has numerous other resources that have given it an edge over its rivals. For example, SIA has one of the leading freight handling facilities in the region. The company also has over 95 aircrafts and communication systems which are replaced after every five years. In addition, SIA’s flight kitchen based in Changi is one of the largest in the world. Last but not least, the company’s brand quality is in all probability the most potent resource. The brand has been nurtured for over three decades to be the most acknowledged and distinguished in the aviation industry (Ayob, 2004, p. 3). Singapore airline is devoted to the idea of open skies where consumer demand determines the flight destination. However, the company has been unable to access certain countries and airports due to their protectionist policies. For instance, it took the company a lot of years to access Heathrow and Ma nchester airports. At the moment, it is still struggling to access transatlantic routes from the United Kingdom. Other weaknesses include lack of growth opportunities for the Flagship Singapore Airline and agility to deal with global crisis (OCBC Investment Research, 2011, p. 11). Threats and opportunities The main opportunity for Singapore Airline is the growth of passenger and cargo transport in South-East Asia and the world at large. At the moment, much smaller and remote places are becoming open to the globe. This provides an opportunity for SIA to expand its services. The introduction of lost-cost carrier (LCC) is aimed at capturing this new market segment (UK Essays.com, 2012).Advertising Looking for research paper on aviation? Let's see if we can help you! Get your first paper with 15% OFF Learn More The major threat facing SIA is the increased competition from the Middle East airlines, for example, Tiger Airways and Jestar Airlines. The airline also faces restrictive regulations in certain countries, for instance, the United Kingdom. Another threat is the probable economic depression and pressure on fuel prices (OCBC Investment Research, 2011, p. 11). Porter’s five forces analysis of the SIA This model is based on the comprehensive outlook on the company’s strategies that meets the opportunities and threats within and without the industry. The five forces as identified by porters include: threats of new entrants, bargaining power of suppliers and customers, threat of substitutes, and the rivalry within the industry. Porter’s five forces analysis not only offers a significant foundation for strategic analysis but also examines the viability of the industry to come up possible course of actions (Porter 1980, p. 3). Singapore Airline is regarded as a distinct industry in Singapore market. As a result, the Porter’s five forces and other externalities have considerable impact on the airline. Regionally, the airline is regarded as the market leader because of its outstanding service delivery and distinguished brand. However, over the recent past, Singapore Airline has been faced with stiff competition from the Middle East airlines and other news entrants. For that reason, industry analysis is very crucial for the company in order to cope with the current and prospective challenges (Singaporeair.com, 2013). The ease of entry into a market dictates the level of competition. The threat of entry significantly depends on the barriers put in place to ward off the new entrants (Kotler, 2001, p. 33). SIA controls the largest share of the South East Asian market to a near monopoly. Despite of the fact that Singapore has not restricted access to its route networks, smaller airlines have always found it very difficult to access this market. Nev ertheless, the rapid development of the region’s economy and the tourism sector has attracted global airlines into the market (UK Essays.com, 2012). Customer’s bargaining power in the airline industry are very high. This is due to the fact that buyers have numerous options to choose from. Therefore, Singapore Airline needs to focus most of its attention on consumer satisfaction and provision of exceptional services. The power of the supplier in the airline industry is also important and has significant impact on the company’s competitive capacity. For this reason, Singapore Airline has established strong ties with its suppliers and other airline companies (UK Essays.com, 2012). The airline industry has highest threat of substitutes, particularly Singapore where the sole means of international movement is air transport. The threat increased with the introduction of the low-cost carriers. Therefore, SIA must take notice of the threats in different market segments (UK Essays.com, 2012). Lately the company has been experiencing stiff competition not only from the Middle East airlines but also from major global players, for instance, Cathay Pacific Airways, British Airways and Fly Emirates among others. However, Singapore Airline has been able to maintain a competitive edge over its rivals by improving its apparatus, increasing fleet network, offering exceptional services and promoting its brand (Singaporeair.com, 2013). Conclusion Industrial analysis of the Singapore Aviation industry provides an empirical overview of how external factor impacts the operations of the Singapore Airline. The main purpose of this analysis is to explain the external business environment, its dynamics and forces that propel the changes. The fundamental idea behind the two tools of analysis is that businesses have to adjust to the externalities. This reflects the idea that business strategies and goals have to fit in between the capabilities and externalities and th erefore it is necessary for an industry/ entity to adjust to the changes. References Aaker, D.A. (2005). Strategic Market Management. Hobeken, New Jersey: John Wiley and Sons. Ayob, A.M. (2004). Singapore Airlines Limited: Building a Culture of Service Excellence. Web. Kotler, P. (2001). Kotler on Marketing: How to Create, Win and Dominate Markets. New York: Free Press. OCBC Investment Research. (2011). Singapore Airlines Limited. Company Report (MITA No. 022/06/2011). Singapore: OCBC. Porter, M.E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: Free Press. Singaporeair.com. (2013). Singapore Airline: Our History. Web. UK Essays.com. (2012). Pestel and Five-Force Analysis of Singapore Airline. Web. This research paper on Singapore Airline was written and submitted by user Parker Holder to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.